Creative iMedia

Curriculum Overview

This vocational course focuses on an in-depth study of how ICT is used in the media sector – including in film, television, web development, gaming and animation. Students will acquire knowledge in topics ranging from pre-production skills to digital animation, and will take a practical approach to their application.

Intent

Creative iMedia enables students to design innovative and attractive digital products whilst enhancing their critical thinking skills in analysis, development and evaluation. 

Implementation

Teachers will:

• Plan and deliver lessons to ensure all students are able to analyse and critically evaluate existing media products;
• Plan and deliver lessons which will enable students to identify the conventions common to a range of media products and the reason for their inclusion;
• Ensure that all lessons are created with a consideration of individual student needs (including tasks that both stretch the students and offer framework and support for those who need it);
• Ensure that students are familiar with and able to produce a range of industry standard pre-production documents, including mind maps, mood boards, scripts, visualisation diagrams, storyboards and work plans;
• Ensure that students are able to read and understand a professional client brief and are able to explain exactly what the client wants, who the best target audience will be and what software they believe will be the best to create the desired media product;
• Ensure that students have an excellent grounding in media law and how it relates to both the products they will be making and how it could be applied to other areas of their lives;
• Develop effective pedagogy to teach students with their own or others’ completed media products, both in class and remotely;
• Ensure that real-word practical application and career guidance are at the heart of the delivery;
• Embed opportunities for students to communicate their ideas and processes; 
• Carefully monitor students’ progress against key milestones and take swift actions to support those who fall behind;
• Celebrate students’ work through classroom displays, and school exhibitions throughout the GLC and the wider community.

Impact

Students will:

• Be able to critically evaluate real world media graphics (digital graphics, interactive multimedia products, websites, soundscapes, and digital games);
• Be able to confidently produce pre-production documents which will clearly show the development of their media products from ideas to design;
• Be able to use a range of software packages competently enough to be able to identify independently which one would be best for each product;
• Understand why it is important to have a clear target audience in place before creating the final product and that this target audience has been chosen through thorough primary and secondary research;
• Produce industry standard media products which make full use of the advanced features of the chosen software and that follow all relevant media laws;
• Be able to critically evaluate their own work, identifying how they met the client’s requirements and what they could do to further develop the product.

Staff

Curriculum Map